We thrilled to have sold a 110-plot site at Balsall Common, Solihull to renowned housebuilder, Charles Church.
The former greenfield site was granted outline planning consent earlier this year under the Government’s new ‘grey belt’ legislation. The scheme represents a significant opportunity to meet local housing demand in a highly sustainable location, while also delivering major community benefits.
The proposal comprises a new residential neighbourhood of around 110 dwellings. A mix of housing types and sizes will be delivered to cater for a wide range of households. Crucially, 50% of the homes will be affordable, with a variety of tenures designed to meet local needs.
New housing patterns and designs will respect the amenity of neighbouring homes, while ensuring the development complements the existing character of Balsall Common and its surrounding landscape.
The approved masterplan takes a landscape-led approach to deliver biodiversity gains. Around 5.1 acres of the site will be provided as public green space, accessible from Balsall Street East to the north, the recreation area to the east and Frog Lane to the south. New green corridors and informal open spaces will form part of a well-connected network, with an emphasis on walking and cycling links to promote healthy, sustainable living.
Many of the existing trees and hedgerows including the central belt and perimeter boundaries will be retained, while new planting and enhanced boundaries will help to preserve local character.
Hannah Deverell, Disposals Director at Richborough, said:
“From the outset, our priority has been to unlock this land in a way that delivers both high-quality homes and meaningful community benefits. Initially designated as greenbelt but sensibly falling within the new ‘grey belt’ rules, this site is indicative of how the revised NPPF can bring forward smaller sites that expand communities sustainably. We are delighted to be partnering with Persimmon, a respected national housebuilder, to bring this site to life.”
Emily Berville Charlesworth, Head of Land at Charles Church Central, said:
“Situated close to both Coventry and Solihull, the site sits within an established community with schools, shops and green space close by and benefits from excellent transport connections. It is a perfect site for Charles Church to establish a new community, delivering a mix of homes that respond to local needs while reflecting the character of Balsall Common.”
Ben Boutwood, Director at Pengwern Land said:
“The landowners were keen to see this site brought forward with a developer who could be trusted to deliver both homes and community value. This outcome is a fantastic result for all parties involved.”
Contact Hannah Deverell:

hannah.deverell@richborough.co.uk