Residential Land Promotion
If your land is suitable for residential development, we can help you achieve the best possible financial returns.
Since 2003 we have been supplying consented sites to housebuilders nationwide using an open market tender process.
You can trust us to:
- Secure the best price for your land
- Bear all the costs and risks
- Achieve planning consent that delivers the best value in the quickest timeframe
- Consult local communities and stakeholders
- Ensure high quality design is embedded in any planning permission
More than 50% of housebuilder land is provided by land promoters. This is increasing year on year.
Land promoters like Richborough play a vital part in the housing supply process. We ensure landowners don’t need to take risks and enable developers to focus on the delivery of consented schemes.
Designing quality places for people
Richborough’s residential schemes have all the right ingredients for quality places to live:
- Well connected
- Attractive homes that answer local need
- Embrace local character and identity
- Easy access to open space
Housing numbers and types reflect local need. Features including open space, play areas, cycle and walking paths help to promote good health, community, and the environment.
Navigating complex legal, technical, and environmental challenges
Landowners and developers face increasingly tough design and environmental regulation and standards to bring forward new residential developments.
Our in-house team of planners, designers and housebuilding experts have the knowledge and experience to tackle those challenges.
We approach each site as though we are a developer to get the most efficiencies, minimise risks and maximise sale potential.
Answering the housing shortage
Richborough helps plug the chronic undersupply of suitable land and provide market and affordable housing to meet the needs of the growing population.
Our sites have been delivered by leading national and SME housebuilders, providing new homes for people on all stages of the property ladder.
We ensure all our sites are marketable and deliverable, so that sales are secured very soon after the granting of planning permission and construction can quickly start.
Recent residential land promotion projects
Great Bowden
- Outline planning permission obtained for new homes, country park, play areas, allotments
- Speculative application approved at committee
- Mulberry Homes, a high quality SME, secured as development partner
- Outline design coding to protect design principles
Aylesbury
- Allocation secured in emerging Local Plan
- Planning permission submitted on draft allocation and approved at commitee
- Planning permission obtained for new homes, open space and a play area
- Site sold to housebuilder Crest Nicholson
What is residential land promotion?
Residential Land Promotion is the process of partnering with experienced land promoters, like Richborough, to secure planning permission for residential development. By leveraging our expertise, landowners can increase the value of their land without bearing the costs or risks associated with the planning process. Learn more about our approach to land promotion.
How do I know if my land is suitable for residential land development?
Our team consider a multitude of factors when determining the suitability of your land for residential development, including environmental factors inline with ESG, location, accessibility, local housing demand and more.Thorough on-site evaluations by our local experts and reviews of local planning policies are also conducted to ensure that your land has potential for residential land development prior to work commencing.
What costs are involved in the land promotion process for residential developments?
Richborough will cover all the costs associated with the residential land promotion process. This includes planning applications, legal fees, environmental studies, and community consultation expenses. As a landowner, you won’t incur any upfront costs, ensuring a seamless experience and stress free experience from start to finish. Here’s exactly what you can expect from the process from start to finish!
How long can securing planning permission for residential developments take?
Our streamlined process is designed to minimise delays by working closely with local authorities and communities to create planning applications which consider local ideas and proposals prior to submission, increasing the success and speed of our planning applications, which can vary in time from 18 months to 3 years.
Get in touch
Talk to us about your land development project.
Email land@richborough.co.uk and we’ll respond within 48 hours.
We’ve been trying to dispose of the land since the 1980s but complex issues including access and changing government policies made the process hard for us to manage. We’re so pleased we appointed Richborough and are delighted with our relationship. It has been a difficult task but they have done a sterling job and handled the process so professionally, including dealing with the various stakeholders and authorities. We’re pleased to see our land providing important new homes with 40 per cent being affordable and the best standards of sustainability."
We were delighted to develop our Oakwood Park development in accordance with the guiding principles of Richborough’s detailed Design Code. Their code and illustrative layout were integral to the Outline Planning Application, setting clear parameters and design intent which have enabled a locally distinctive character to develop at Reserved Matters stage. It will ensure a scheme of the highest design quality is built out in a tranquil landscape setting, leaving a legacy for both Richborough and Cala Homes to be proud of.”